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Crossroads of the Yadkin Valley

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Town of Boonville
NC Small Towns Economic Prosperity Program
Community Assessment


In 2008, Boonville became a participant in the North Carolina Small Towns Economic Prosperity (NCSTEP) program sponsored and funded by the NC Rural Economic Development Center. NCSTEP is designed to assist participating towns in three ways: 1) developing a Leadership Team of local citizens and officials, empowered by the community and committed to providing long-term leadership in economic development planning and implementation of projects resulting from the planning effort; 2) assisting the Leadership Team with producing a comprehensive strategic economic development plan, including an implementation plan for specific projects to advance the identified strategies; and 3) providing some funding to assist with project implementation. Although the Rural Center provides a coach to guide the process, developing and guiding the implementation of the strategic plan is entirely the responsibility of the Leadership Team. The process of developing the plan is designed to develop the capacity for the Leadership Team to carry out its responsibilities.

Mission of the Leadership Team

The Boonville Leadership Team continues to evolve, but it is functioning with a solid core of dedicated citizens representing most elements of the community. The first step in the planning process was to insure that the Leadership Team and the community clearly understand both the Team’s source of authority and its responsibilities. Therefore, the Team developed the following mission statement: The “Aiming for the Future” Leadership Team is empowered by the Boonville Town Board to develop and guide the implementation of a plan to improve the economy and quality of life for the greater Boonville community.

Economic Overview

Boonville is a town of 1,138 people (2000 Census) in Yadkin County, part of the emerging Yadkin Valley Wine Region of North Carolina. Yadkin, with an estimated 2007 population of approximately 38,000 is the westernmost county in the Winston-Salem Metropolitan Statistical Area (MSA) (estimated population of 463,000). The Winston-Salem MSA consists of Forsyth, Stokes, Davie and Yadkin Counties. Yadkin is the smallest county in the MSA and is very rural, with a population density of 108 persons per square mile (2000 Census) compared with 747 for Forsyth. Although Yadkin is adjacent to Forsyth, it has not yet experienced any significant spillover of economic activity from Forsyth. It is counted as part of the MSA only because of the number of Yadkin residents who commute into Forsyth for work. From 2001 to 2006, the residence adjustment for Yadkin County earning grew from $203 million to $302 million (Bureau of Economic Analysis data), reflecting a growing dependence of Yadkin residents on earnings from commuting to other areas, primarily Winston-Salem. In other words, in 2006 Yadkin residents earned $302 million more by working outside the county than residents of other areas earned by working in Yadkin County. Clearly, Yadkin County’s and Boonville’s economic future will be enhanced by the continuing growth and expansion of the Winston-Salem urban area.

Westward commercial growth in the MSA is most likely to occur along US 421 toward Yadkinville. Although Boonville is only 25 miles from the northern sections of Winston-Salem, it is not likely in the foreseeable future to experience any business growth as a direct result of MSA expansion. Any impact of MSA growth is more likely to be experienced as a result of residential development in Boonville and the surrounding rural area.

Boonville is located in the approximate center of Yadkin County (Figure 1) at the intersection of US Hwy 601 and NC Hwy 67, and has been referred to as the “Crossroads of the Yadkin Valley”.

Figure 1. Boonville

and Census Tract 502




The limited commercial activity in Boonville does serve a broader population base. Just counting the surrounding Census Tract includes an estimated 2006 population of 4,362 people, most of whom may prefer the convenience of shopping in Boonville but face severely limited buying options in the town.

Current economic and demographic data about Boonville is limited. However, with 2000 Census data we can draw some comparisons among the town, census tract, county and the state. As shown in Table 1, Yadkin County is relatively homogeneous by race and ethnicity with over 90% white only in the county, Census tract 502 and Boonville, compared to only 72% in North Carolina. Although we do not have any data for verification, casual observation as well as understanding what is happening throughout the state would lead one to expect that the Hispanic and Latino population percentage has increased significantly since the 2000 Census.


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Town Hall Office Hours: M–F 8:00AM–5:00PM
Phone: 336.367.7941 • Fax: 336.367.4205
PO Box 326 (Mailing Address) • 110 Carolina Ave North (Street Address)
Boonville, NC 27011
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